At Clovek, we believe that our client’s interest is best served by the adoption of an asset allocation that suits his natural preferences. It may not be the one that maximizes return for a given level of risk but the one that a client can comfortably adhere to for long term without deterring in response to short term market movements. We apply behavioral finance research to recognize our client’s natural preferences and adapt our plans to suit them. We endeavor to strike a perfect balance between what you need and what you want. Investing with us though is prescriptive yet is “Your own cup of tea”.